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Five minutes today. A shot at the $1,000,000+ global prize pool

Alibaba.com's CoCreate Pitch is the world's largest product-based startup competition. Hello Alice is the US delivery partner. Apply in under 5 minutes — and if selected, pitch in Los Angeles September 9–10 in front of 8,000+ buyers and a 700M+ omnichannel audience.

Apply in 5 minutes — Register for Accio Work See what's on the line
$1,000,000+
global prize pool
33,000+
applicants in 2025
8,000+
business buyers on-site in LA
700M+
omnichannel reach

Three steps

How it works

  1. Register for Accio Work.

    Alibaba's enterprise AI agent. Receive 1,000+ credits in 3 to 5 business days after application.

  2. Apply with the CoCreate Pitch assistant.

    After you've downloaded Accio Work, install the CoCreate Pitch assistant plugin and let the pitch agent walk you through the process and refine your application.

  3. If selected, fly to LA September 9–10.

    Pitch at the CoCreate Summit at the LA Convention Center and receive $10,000 just for making the cut.

Watch: download Accio Work and apply in under 5 minutes

Where you are right now

We get what 2026 looks like for you.

You're trying to grow a small business in the most expensive customer-acquisition environment we've ever had. Every channel costs more than it did a year ago, supply chains still aren't stable, and everyone keeps telling you to "use AI" without telling you what to actually do with it.

Meanwhile, you're watching new product brands come out of nowhere and explode — and you can't tell whether they're getting lucky or whether they know something you don't.

You're not behind. The playing field just changed under your feet, and nobody mailed you the new rulebook.

The reframe

Your competitive advantage isn't your product. It's how you use AI to find buyers, sourcing, and a stage.

Conventional wisdom says: build a great product, find your channel, scale. The 2026 version of that story is broken — scale without AI leverage is now too expensive to chase. The brands breaking through this year aren't the ones with the best product. They're the ones who treated AI as a co-founder, using it to validate ideas, source suppliers, write applications, and put themselves in front of buyers and capital they'd never have reached otherwise.

The fastest path to that ecosystem isn't a referral, an investor intro, or a viral post. It's a 5-minute application to a competition most of your peers don't know exists.

Two CoCreate Pitch 2025 winners on stage holding their award trophy alongside host Daymond John, with the word WINNER projected on the backdrop behind them.
What showing up looks like

What's actually at stake

$1,000,000+ global prize pool.
September 9–10.
Los Angeles.

CoCreate Pitch is the world's largest product-based startup competition — 33,000+ applicants from 89 countries and 6,400+ media reports last year. The 2026 global prize pool is $1,000,000+.

$1M+
global prize pool
33,000+
applicants in 2025 (89 countries)
8,000+
business buyers on the floor in LA
26M+
livestream views
700M+
omnichannel reach

The judges aren't names on a poster.

Daymond John (host), Lori Greiner, Simu Liu, and Rio Ferdinand have personally invested in past winners.

Christian Reed of Reekon Tools holding the $200,000 CoCreate Pitch Grand Prize check on stage alongside Daymond John at CoCreate 2025.
Christian Reed, 2025 US Grand Prize winner

Last year's US Grand Prize went to a founder who simply showed up.

Christian Reed of Reekon Tools won the 2025 US Grand Prize for his hardware brand. The applicants who get to LA aren't the ones with the biggest businesses. They're the ones who showed up.

This isn't a pitch competition. It's a compressed 90-day path into a global commerce ecosystem, with the on-stage finale in LA.

What Accio Work actually is

Treat AI like a co-founder, not a tool.

Stop using AI for one-off productivity hacks. Start using it as the partner you'd otherwise need to hire.

The CoCreate Pitch application is built around that idea. It lives inside Accio Work, Alibaba's enterprise AI agent, which walks you through the application in under five minutes, helps you sharpen your pitch, and stays with you to research suppliers and validate ideas long after you submit.

You don't have to be an "AI-native" founder to do this. You just have to stop trying to compete with people who already are.

Apply in 5 minutes — Register for Accio Work

Why apply through Hello Alice

Hello Alice is your trusted way to the LA stage.

Hello Alice exists to be the trusted bridge between small business owners and the resources they don't always know how to access. CoCreate Pitch — Los Angeles 2026 — is the next one.

Through Hello Alice, you can:

  • Register for Accio Work and receive 1,000+ credits in 3 to 5 business days after application.
  • Compete for a share of the $1,000,000+ global prize pool in front of judges who back the founders they believe in.
  • If selected, fly to Los Angeles September 9–10 to pitch at the CoCreate Summit, alongside 8,000+ business buyers and a 700M+ omnichannel audience.
  • Continue to receive Hello Alice support — Business Health Score, curated programs, ongoing guidance — whether you make the stage or not.
Apply in 5 minutes — Register for Accio Work

Frequently asked

Questions, answered.

Five minutes today buys you a real shot at that stage.

Applications close July 25, 2026.

Apply in 5 minutes — Register for Accio Work